Thursday, October 10, 2013


On average, 37 Australian women will be diagnosed with breast cancer today.


Metro Hotel Perth is collaborating with the National Breast Cancer Foundation (NBCF) to help spread the word regarding breast cancer awareness and continued support for breast cancer research.

For the month of October, Metro Hotel Perth has changed their building spotlight from blue to pink (see photos below) - to highlight the importance of vital research into prevention, detection and treatment of breast cancer.

Global Illumination campaign is a unique initiative involving thousands of individuals, families, schools and businesses across Australia to put the spotlight on breast cancer awareness by illuminating buildings, monuments and landmarks around the world in a blaze of pink light!

Breast cancer is the third leading cause of death in women in Australia*, and continued research for prevention strategies, early detection, and cures or treatments are paramount in saving and prolonging lives. *Australian Bureau of Statistics


As the years pass, researchers, scientists and doctors are getting closer and better at treating and possibly finding a cure for breast cancer. But it takes time, people, dedication and funds to continue this progress: this is where the National Breast Cancer Foundation needs our help - because fundraising saves lives.

Twenty years ago, 30% of women diagnosed with this disease lost their lives. Today, that rate has halved - due to research. Through continued fundraising support, we hope to see the death rate drop even more significantly, so that in the future, breast cancer no longer strikes fear in women and their loved ones.

Here's what you can do to help:






So no matter where you are in Australia, you can be part of the community to bring awareness to this disease and together let's find a cure.

Are you in Perth and want to see the Metro Hotel Perth building lit up beautifully in pink? Here's where to find us: 61 Canning Hwy, South Perth WA 6151 Australia

For more information on breast cancer and the NBCF, here's their official website: http://www.nbcf.org.au

Article by Metro Hotel Perth
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