Leading the 2012 Calendar is the Perth International - the newest addition to the global golf agenda. Tourism WA's Chief Executive Officer, Stephanie Buckland, said the Perth International will take place at Lake Karrinyup Country Club, one of Australia's finest golf courses, and is set to attract some of the world's best golfers all competing to win US$2 million. "The Perth International, owned by the International Management Group, will be sanctioned by the European Tour that is currently experiencing unprecedented success and boasts the top four ranked golfers in the world," Ms Buckland said.
"We're excited to announce a three year agreement with the tournament and are planning to develop the Perth International into a key occasion in the Asia Pacific Region."
Ms Buckland said another new event scheduled for 2012 was the Action Sports Games Mandurah, a three-day International Waterski and Wakeboard World Cup.
"Events on the 2012 calendar will have a significant impact on Western Australia's tourism industry with more than 1.2 million people forecast to attend the events generating over $221 million worth of value to the State," Ms Buckland said.
"The events are crucial to the development and growth of Western Australia and since the State Government invested a record $36.7 million into the program, we are now starting to see the rewards."
As part of the funding boost revealed in the May State Budget, Eventscorp will receive $40 million over the next four years from Royalties for Regions for events in regional Western Australia. The State Government recognises the value of regional events and the support they provide to the local communities.
Tourism Western Australia has also developed an events marketing strategy to ensure the State maximises rewards from the investment in event sponsorship.
For more information, please visit www.tourism.wa.gov.au/Events/Calendar
Tourism WA Announces Record Events Calendar
0 comments:
Post a Comment