A range of activities have been planned in preparation for China Southern's inaugural flight from Guangzhou to Perth. Due to arrive on November 9, the inaugural flight will be celebrated with various media functions, trade training and touring activities.
The Tourism Council WA is also hosting an industry luncheon with the Chairman of China Southern on November 10, 2011 from 11am to 1pm at the Royal Perth Yacht Club. For more details click here.
Tourism WA has been working closely with China Southern Airlines and Tourism Australia to develop a $2.5 million marketing campaign to raise consumer awareness of WA in China. The campaign started in September and involves press and radio, outdoor advertising in key public areas and airports, bus wraps at the Shanghai and Guangzhou airports, media posters, online marketing, direct marketing and in-flight advertising on China Southern flights.
(Source: Talking Tourism, Tourism WA)
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